Villa San Michele

Villa San Michele is a green area equipped for trekking and cycling enthusiasts and for anyone who wants to spend a day outdoors in the natural park of Monte San Michele.

Villa San Michele offers refreshment with its Bar and Osteria. For those who want to stay, they can choose between the hostel and the hotel.

Open Lab studied the logotype and created the guide lines of Villa San Michele, we designed the menus, work clothing, the website and more.

art direction, brand identity, web design, back end development, front end development


LM Home

From the first Professional Line for Shoemakers and Repairers, LM Professional, LM HOME Shoe Care is born: a Line for the Public specific for footwear’s domestic care. Products made by Professionals, specific to meet any daily need!

Open Lab created the logo LM HOME and the packaging line.

brand identity, packaging



Open Lab takes care of Polimoda’s image from years, working on advertising on paper and online, presence in national and international fairs, editorial projects with important figures from the world of fashion.

(Thanks to Polimoda for the photos)

art direction, brand identity, print



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brand identity, web design, packaging



Tieapart is an online shop of fashion, clothing and accessories for man and woman, for people who look for something different.

Open Lab participated in the birth of this brand: it created the naming, designed the logo and defined the branding. The graphic line of Tieapart was shown on the institutional and promotional material and also on the packaging used for shipments.

Open Lab also took care of defining the graphics of the ecommerce site and created the HTML templates on which all the development was based.

art direction, brand identity, web design, ecommerce, packaging, print

Tieapart blog (

Firenze Halloween Run

Firenze Halloween Run is a 4 km “fun run”, organized by the Camelbag association, which takes place in Florence on Halloween evening in the Parco delle Cascine.

Open Lab created the event logo and its guidelines.

brand identity


Lavaredo Ultra Trail

La Sportiva Lavaredo Ultra Trail is a 120 km ultra trail along the Dolomites. A spectacular running race with departure and arrival in Cortina d’Ampezzo, through the most famous Dolomite peaks.

Open Lab was called by the organizers of the event, the Camelbag association, to design the new image of the event integrated with the guidelines of the sponsor La Sportiva.

After designing the new logo and all its variants, we designed all the elements necessary for setting up the race (banner, finish line, flag …) and all the merchandising.

Open Lab also defined the website graphics.

brand identity, web design


Fattoria Montalbano

La Fattoria Montalbano è un’azienda agricola e agriturismo che si trova a Reggello, non lontano da Firenze. This splendid countryside is ideal for anyone looking for peace and quiet.

Montalbano Farm produces an excellent extra virgin olive oil, in full respect of the traditional Tuscan countryside.

Open Lab has been taking care of the image of the company for many years, has created the labels for the farm’s products, oil and wine and in 2020 we published the new website.

brand identity, web design, back end development, front end development, packaging


Park Hotel Chianti

Located in one of the most fascinating places of Tuscany, Park Hotel Chianti is the ideal accommodation for your stay in Tuscany. The Hotel in Chianti region, ideal to feel at home and live an authentic experience.

Open Lab takes care of the image of the structure at 360 degrees. We have created promotional printed material and everything that is needed within the structure, from the restaurant menus to the courtesy material for the rooms.

Open Lab designed and built the Park Hotel Chianti website and integrated the booking system.

brand identity, web design, back end development, front end development, print


Palagio di Panzano

The Palagio di Panzano of Monia and Franco is a small world apart that amazes for its harmonious blend of contrasts: old and new, traditional and courageously creative, “Panzanese” by heart and cosmopolitan by spirit. Here, the family-like, informal yet highly professional hospitality, the dreamlike nature and the excellent wine culture are experiences to be touched and lived to the full. 

Open Lab accompanied Il Palagio di Panzano in its growth by taking care of its image in all its parts, from the design of the emblem to the creation of promotional material for the farm. Great care has been taken in the creation of the product labels, a symbol of the quality of their work and the level reached in the world of wine.

We recently released the new website and online shop.

brand identity, web design, back end development, front end development, ecommerce, packaging, print