Open Lab has developed the new institutional identity for the Comites organization in Paris, aiming to reflect its renewed essence. The design process embraced fundamental principles such as Simplicity, Clarity, Consistency, Scalability, Adaptability, and Originality, guiding the creation of both the logo and the entire coordinated image. The design approach was meticulous in ensuring that the image conveyed the values and goals of the organization, while providing a distinctive and recognizable visual presence. The new identity not only seeks to communicate effectively but also to adapt to various needs and contexts, ensuring flexibility for seamless implementation across different platforms and mediums. The end result is a brand that not only visually represents the organization attractively but also embodies its mission and vision consistently and professionally.
